One of the most common uses for printing is for advertisement and marketing campaigns. Print advertising is often seen as a more trustworthy and effective form of marketing than other forms of advertising. This is because when somebody sees an ad in a magazine, newspaper, store window or any other source, they typically take it in at face value. They believe that the ad is a sales pitch, not a paid advertisement.
These days, print advertising is more often than not replaced by the use of other forms of digital media, but it is still important to use traditional advertising methods to promote business and products.
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Because readers can read print media without a computer, tablet, or smartphone, it is important. Compared to digital media, it is more convenient.